TAG Heuer launched its first online store, which will have a wide range of brands and some limited edition watches. The brand said that the online store aims to pay tribute to the brand’s independent stores and will use its ‘lifestyle lounge’ concept to allow shoppers to explore the history of TAG Heuer while shopping.
In addition to watches, the website will also sell other casual lifestyle accessories including TAG Heuer, cufflinks, luggage, trench coats and glasses. However, the mall currently only offers shipping to the United States.
Ulrich Wohn, President of TAG Heuer North America, said: ‘Like TAG Heuer’s eight independent stores in the United States, the newly opened online stores are very humane and will provide shoppers with an exclusive shopping experience.’