On June 16, I watched a movie ‘Flowers at Sea’ at the Shanghai Grand Theater. This is an old movie directed by Hou Xiaoxian and released in 1998. It is about a high-end mansion in the English Concession of Shanghai at the end of the 19th century. The wealthy and wealthy businessmen sprinkled gold and prostitutes, drank and smoked cigarettes. After a desolate end, some want to redeem themselves, and some are so arrogant that they are forced to swallow raw opium all together … But Hou Xiaoxian found a bunch of actors from Hong Kong, Taiwan and Japan on the screen, speaking softly about Wu Nong Shanghai Then, it’s very strange. Hou Xiaoxian’s film ‘Flowers at Sea’ Jaeger-LeCoultre is the driving force behind the dappled film of ‘Flowers at Sea’. The restored film is colorful and exudes film. Rich levels, especially the scarlet inscriptions when changing scenes, are so red. Jacques Rendez-Vous Moon Series Watches for Dating Series 2019 Shanghai International Film Festival Charity Auction Customized Model. Jaeger-LeCoultre creates a limited edition charity auction of watches every year. The money is used to repair old Chinese movies. In addition to auctioning custom-made models, Jaeger-LeCoultre is also releasing a limited edition of 8 at the 22nd Shanghai International Film Festival Red Dating Series Red limited edition jewelry watches The Shanghai Film Festival is entering its 22nd year this year, and it is also the 9th time for Jaeger-LeCoultre as an official partner. Over the past 9 years, Jaeger-LeCoultre has repaired 14 classic films, including ‘One River Spring Water Flowing East’, ‘Eight Miles Road Clouds and Moon’, ‘Stage Sisters’, ‘Cross Street’ and other old movies of the 1930s and 1940s, Hong Kong classic The films ‘The Nature of Heroes’ and ‘No Love’, as well as ‘Out of the Window’ the previous year, ‘Soul of Painting’ last year, and ‘Sea Flowers’ this year contributed to the rescue of old Chinese movies. Director Tian Zhuangzhuang won this year’s Shanghai International Film Festival ‘Jacques Filmmaker Honor Award’, Awarded the Jaeger-LeCoultreverso Series Watch before 6 On May 15th, Jaeger-LeCoultre held an opening reception and charity dinner at the Shanghai West Coast Art Center, and once again donated a limited number of Rendez-Vous dating series moon phase watches for public welfare auctions, continuing to invest in Chinese classic film restoration projects. The money raised at the auction will be used to repair the next classic film, ‘Blessing’, taken in 1956, in tribute to the famous actor Bai Yang’s 100th birthday. Old actor Bai Yang, does anyone know her? The opening red carpet of the film festival and the charity dinner that followed were star-studded. Jaeger-LeCoultre Brand Ambassador Jing Bairan joined Lei Jiayin, Wang Luodan, Wang Qianyuan, Wang Jingchun, Guan Xiaotong, Zheng Kai, Gao Yixiang, etc., as well as American actress Amanda Seyfried and British actor Nicholas Hoult are all wearing Jaeger-LeCoultre watches. In addition, the Jaeger-LeCoultre Filmmaker’s Honor Award, which was born at the Venice International Film Festival, came to China for the first time last year and presented the award to the famous actor and director Chen Chong. This year’s winner is one of the representatives of the ‘Fifth Generation of Directors’ in China. Tian Zhuangzhuang. Enjoy the appearance of many artists wearing Jaeger-LeCoultre watches at the opening red carpet of the Shanghai Film Festival This star lineup is powerful enough! However, the brands associated with the Shanghai Film Festival are not only Jaeger-LeCoultre, but also Bvlgari, but in the name of ‘Jewelry Sponsor’, this is also the third collaboration this year. Bvlgari’s star effect has always been strong. On the red carpet at the opening of the film festival, brand ambassadors Shu Qi and Tang Wei, Tong Liya, Yao Chen, Lei Jiayin, Tan Zhuo, Guan Xiaotong, Zhong Chuxi, Tang Yixin, Cai Zhuoyan, Yuan Hong, Guo Caijie … Bulgari jewelry shows charm. On June 18, Bvlgari held a series of related activities. The symposium, the lighting ceremony, and the reception were really lively. Enjoy the appearance of many artists wearing Bvlgari jewellery at the opening red carpet of the Shanghai Film Festival In order to have closer cooperation with the Shanghai Film Festival and to promote the exchange of Chinese and Italian film art, Bvlgari also presented ‘Exhibition Unit’, bringing 5 outstanding Italian biographical films, including ‘Big Star’, ‘First King’, ‘Puccini’, ‘Modigliani’, ‘Mother Teresa’, of which ‘ ‘Big Star’ won the 61st Cannes Film Festival Main Competition Jury Award and Technology Award, and I really want to see it. Appreciation of 5 Italian biographical movie posters of the Bulgari ‘Character of the Wind’ exhibition Did you find that more and more watch and jewelry brands are sponsoring the film festival. For example, the three major European film festivals-Venice, Cannes, and Berlin-are sponsored by Jaeger-LeCoultre, Chopard, and Glashütte Original. Chopin’s new spokesperson Zhang Ziyi Is coming to the Cannes Film Festival sponsored by Chopard on May 20 Several important film festivals in Greater China-Shanghai Film Festival, Beijing Film Festival , Hong Kong Golden Awards, Taiwan Golden Horse Awards, and also saw the figures of Jaeger-LeCoultre, Bulgari, Piaget, and IWC (but after five years of cooperation from 2013 to 2017, IWC ended its film with Beijing Cooperation). In addition, Rolex has always been a low-key since 2017.In addition to serving as an honorary sponsor of the Academy Awards, it is also a founding partner of the Oscar Film Museum. As the spokesperson for Rolex film, 4 well-known directors Catherine Bigelow, James Cameron, Alessandro Gonzales · Inaritus, Martin Scorsese won 57 Academy Awards In the end, what is the relationship between ‘timepieces’ and ‘movies’? Brands frequently collaborate with movies across borders? Brand and film cooperation can be on several levels. The first is to find spokespersons or friends of the brand, use the high visibility of the movie stars to expose brand products, and make fans who like these stars become potential consumers. The second is implantation. Through the entertainment and communication effects of commercial movies, the fans and watch fans continue to deepen the brand’s impression in the subtle way. The most successful example is the Omega Seamaster watch worn by James Bond, 007 intelligence agent. The third is to become the official sponsor of the film festival. In addition to making the brand’s trademarks frequently exposed in extensive reports, well-known movie stars wearing brand watches and jewelry on the red carpet have made the most direct and effective publicity. In addition, awarding and presenting watches to winners, or setting brand-specific awards, can further enhance the brand height. The Omega Seamaster watch has become the standard for 007 Intelligencer James Bond The above-mentioned cooperation is mainly aimed at increasing brand awareness and expanding influence, but the next cooperation is It is more of a public interest nature, that is, ‘repairing old movies.’ Over time and traditional screening of traditional motion picture film, there will be many problems such as aging, mildew, shrinkage, cracking, adhesion, pollution, decolorization, scratches, flickering and frame loss. These old movies are precious cultural heritages and valuable memories from generation to generation. If they are allowed to go into history, they will no longer have any evidence to test. Contrast before and after restoration of the old movie ‘Crow and Sparrow’ Contrast before and after restoration of the old movie ‘Soul of Painting’ Jaeger-LeCoultre’s old movie restoration project is led by the Bologna Film Restoration Laboratory in Italy, using The latest full-color repair 4K technology. First, the staff needs to repair every frame of the film and every stitching before the next scan. After the scan, digital repair is started, not only to remove scratches, dirt and dust, but also to perform spot treatment. At the same time that the picture is repaired, the sound effect must be repaired, and then the special sound technology is used to digitize the vocal cords. The last and most important step is color correction. Try to preserve the original details and respect the original appearance of the movie. Remove the large grain and rough texture on the film roll, remove the noise and high-definition audio-visual effect, make the old work look like a new life. Film is an art, but repairing old movies is a technology. Although digital technology is used, it is still a manual labor process, just like the master watchmaker in the workshop created or repaired one by one. Masterpiece. How many old classic Chinese movies have you seen? Clocks and clocks, carriers of time, a small universe running between your wrists. History of watches and clocks for 500 years, how many masters have exhausted their life’s painstaking efforts, striving for breakthroughs in improvement in structure, materials and functions, incorporating rational technology and perceptual craftsmanship, creating wonderful masterpieces. Film, the carrier of emotion, the art of sight and hearing. For 120 years in the film industry, how many filmmakers have dreamed of simulating life, letting us laugh and let us laugh, or let us burst into tears, and shoot an unforgettable classic. The time 500 years ago is the same as it is now. The emotions of 120 years ago are the same as now, with reincarnation of anger and sorrow. But clocks and films themselves are worn out and destroyed in the rolling mill of time. Fortunately, with the advancement of digital technology, stopped clocks can continue to tick forward, and dull and dim film can reproduce fantasy light and shadow. So it seems logical that the watch brand sponsors the restoration of old movies. Film and watchmaking are all about the creation of time and the preservation of style. Their fascination comes from the thickness of time and the temperature of the heart. Both require passion, technology, patience and artistic aesthetics. And whether it’s a movie or a watch, you have to take inspiration from past classics and then create works that belong to the future. At this point, the movie and the clock are also considered to be a match between the households. 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