Langer’s New Product Tour Successfully Set Sail In Geneva

The Lange watch, which debuted at the Geneva International High-level Watch Salon (SIHH), will be on tour in global brand stores.

The latest Lange watches (from left to right): SAXONIA DUAL TIME, DATOGRAPH PERPETUAL, DATOGRAPH UP / DOWN, ZEITWERK MINUTE REPEATER, LANGE 1, SAXONIA AUTOMATIC and SAXONIA.
  At the Geneva International Haute Horlogerie Salon, Lange’s latest collection impressed many journalists and dealers. The brand exhibition area also attracted businessmen from all over the world to visit. February 18, 2015 coincides with the 200th anniversary of Ferdinand Adolph Lange’s birthday, and the design of the exhibition area pays special tribute to him.
   ‘Never Stop’ is the way of life of 90-year-old Walter Lange, which has also become the theme of Lange’s anniversary event. Walter Lange’s great-grandfather Ferdinando Adolf Lange is a famous watchmaker in Dresden. In 1845, he founded a watch factory in the town of Glashütte, laying the foundation stone for the precision watchmaking industry in Saxony.

  ZEITWERK MINUTE REPEATER, together with large watch models, debuted in the brand exhibition area of ​​the Geneva International Fine Watch Salon.

The large calendar device invented by Lange is an exhibit that contrasts with the latest LANGE 1.

The appearance of the Lange area.

Many journalists stopped to appreciate the latest works.

Walter Lange, 90, poses in front of a bust of his great-grandfather.

Visitors talk in the Saxony lounge.

Explain the timeline of brand history.

Walter Lange and Wilhelm Schmid talk in front of the large ZEITWERK MINUTE REPEATER model.

  ‘Never stop’ is also the working philosophy of Lange product developers. Lange, known for its traditional craftsmanship, once again demonstrated this quality in the newly launched ZEITWERK MINUTE REPEATER. For the first time, this ingenious watch combines mechanical skipping display and decimal minute repeater, making it a technological masterpiece in the top timepiece category. LANGE 1 has been Lange’s masterpiece since its introduction in 1994. The latest model is equipped with a technically improved manual winding movement, while retaining the features of the original design.
   New models of DATOGRAPH UP / DOWN and DATOGRAPH PERPETUAL also debut in this series, while three models of the SAXONIA series are equipped with newly designed dials. In the coming months, collectors and watch fans will have the opportunity to appreciate these new masterpieces at exclusive events at 14 Lange stores around the world.