In October 2016, Omega’s ‘Her Time’ exhibition was launched at the Shanghai Museum of Contemporary Art, displaying some classic ladies’ watches and antique posters in the women’s watch production process for more than 100 years. The exhibition ends on October 30. Looking back at the watch manufacturing process, although women’s watches are not as much concerned as men’s watches, Omega has always led the development of women’s watches.
In 1894, Omega launched the first mass-produced movement, the ‘Omega’ movement, also known as the 19-calibre movement, which caused a great sensation in the watchmaking industry. The company was named after this revolutionary movement. As early as the end of the 19th century, Omega was dedicated to the production of ladies ‘pocket watches, and introduced many exquisite and complicated Art Nouveau ladies’ pocket watches. Designers use hand-painted enamel, paired with gold, inlaid jewellery and other technologies, so that pocket watches can be used as brooches or pendants for women to wear. The use of such a complex craft on a coin-sized dial can’t help but marvel at the ingenuity and skill of the artisans.
1899 Omega Poster
In 1898, the Omega Art Nouveau LèPINE pocket watch, the 18K gold case was covered with a layer of red enamel and decorated with delicate 18K gold hand-patterned graphics.
Advertising poster for Omega ladies watches in 1900
By the 20th century, women’s rights and equality had been redefined. Women not only began to seek self-worth, but also began to speak out in groups. This also provided a moderate political and social environment for fashion design at the time. In 1900, Omega launched the first women’s watch and the first watchmaking brand to commercialize and industrialize the watch. At that time, these small and exquisite watches were enough to show the brand’s outstanding achievements in the watchmaking industry. What is even more rare is that Omega has also industrialized mass production of these exquisite timepieces, whose technology is beyond the reach of other brands.
This Omega Ladies watch launched in 1906 is one of the earliest Omega watches produced, equipped with an ivory fusion dial, gold minute scales and sophisticated Louis XV hands. Its crown is located at 12 o’clock and was specially designed for women who were driving cars at the time. It was worn on the inside of the wrist for easy reading of time. This was extremely pioneering at the time in the watchmaking industry, reflecting Omega’s concern and advocacy for equal rights of women.
1908 Omega watch poster
1921 Omega Watch Poster
Between 1900 and 1925, Omega’s ladies’ watches, paired with slim adjustable bracelets, still look avant-garde even today.
1933-1934 Omega poster
The rise of Art Deco in the 1920s brought watch design to its heyday. The slim and small rectangular and barrel-shaped gold case is more and more welcomed by women because of its exquisite elegance. From these posters at the time, it is not difficult to imagine how dazzling these watches were in the 1920s.
From 1894 to 1935, Omega used more than 35% of advanced movements for women’s watches. The women’s watch market was once neglected at that time, and Omega actively explored this field. Its dedication was not only reflected in the design of exquisite and beautiful timepieces, but also in the insight into the difference between women’s lives and occupations on watches. demand. In 1935, Omega launched the ‘Medicus’ watch designed for medical professionals. This watch is equipped with a central chronograph second hand, which allows medical personnel to accurately read the pulse rate based on the second hand. The ‘Medicus’ is Omega’s first junior junior with a central seconds hand and the first watch with a chain hand to secure the strap.
In the 1940s and 1950s, women’s watches entered a golden age. Omega cooperates with the main French haute couture houses. Each watch is a perfect accessory specially made for a tailor-made women’s clothing.
1946 Concealed Jewellery Watch Advertising Poster
However, in the social circles at that time, it was impolite for a woman to look down at her watch, believing that she was expressing boredom or boredom. So Omega designed a lot of ‘hidden jewelry watches’, which looks like a piece of jewelry, but inside there is a small timepiece placed in it, this clever design was very welcome at the time.
In 1955, Omega launched the Ladymatic watch, the first self-winding ladies watch, which was a great success once launched. This watch subtly combines extraordinary design with revolutionary and innovative movement. It is equipped with an ultra-small automatic top movement of only 1.196 cubic centimeters and is certified by the official Swiss Observatory. Ladymatic watches have injected landmark elegance and charm into the ladies watch industry.
Omega wrote in its advertisement: ‘In all aspects of daily life, women are just like men, they are active, they love sports, they have a busy life, and they have the same desire for accurate timepieces as men.’ Ms. Omega The watch not only has a perfect design, but also has a different response to the precise pursuit of the internal movement.
Poster of the 1971 ‘Jeux d’ Or’ watch
In the 1960s and 1970s, Omega designed a number of eye-catching models. It has won three times the International Diamond Association’s Oscar Award Diamond International Awards, the top design award in the design world, the Baden-Baden Golden Rose Award, and the Neva City Award Special honors, etc. The Jeux d’ Or watch in the poster is made of 18K yellow gold. The name of the watch means ‘play the game of gold’. The gold bracelet is rippling, like micro wrinkles ripples into the sides of the rectangular case. The sapphire crystal is cut into an emerald, guarding the dial.
On the way to exploring ladies’ watches, Omega never stopped. In 1952 Omega launched the first Constellation Observatory watch. In 1982, the Constellation series was launched. The Manhattan watch was introduced. It was inspired by the design of the Constellation series watches, but also presented an avant-garde and long-lasting design concept. It uses four fixed claw designs to secure the sapphire crystal and seal Buckle on the case to ensure excellent waterproof performance. This claw design was later called one of the classic signs of the Constellation series, which also made it a highly recognizable watch.
In October of this year, Omega launched the Constellation Series Chronometer Observatory Women’s Small Seconds Watch. The new 27mm models feature a white mother-of-pearl dial with 10 diamond hour markers set in 18K gold arched brackets. There are a total of eight models to choose from, all of which have been certified by the Astronomical Observatory, equipped with Omega 8704 or 8705 coaxial to the Astronomical Observatory movement. The accuracy of the watch is 50% higher than that of ordinary astronomical watches, and its antimagnetic performance reaches 15,000 Gauss, which is far ahead of the industry level. This watch is also Omega’s first dual-certified ladies’ watch: the Swiss Official Observatory and the Supreme Observatory.
At the Shanghai Museum of Contemporary Art, Omega vividly depicts Omega’s passion and excellence in the manufacture of women’s watches in different eras through an exhibit and poster. ‘Her time’ takes you on the journey of women’s watches for more than 100 years.
Omega ‘Her Time’ Women’s Watch Centennial Exhibition Information:
Time: October 1, 2016 to October 30, 2016 (closed on Monday)
Address: Hai Contemporary Art Museum (200 Huayuangang Road, Huangpu District, Shanghai)