At this year’s Paris Motor Show, Maurice Lacroix and Fisker Automotive announced a new branding agreement, in which the two companies will join forces to carry out brand building activities worldwide. In addition, Henrik Fisker, co-founder and CEO of Fisker Automotive, will serve as Maurice Lacroix.
Henrik Fiske, left, with Marc Gläser
Regarding this new partnership, Marc Gläser, Executive General Manager of Maurice Lacroix SA, said: ‘I am honored to work with Fisker Automotive. Working with the most modern thinkers and the best designers in the automotive industry And sharing ideas is a fantastic and unique opportunity for Maurice Lacroix. Both of our companies are extremely innovative and continue to be bold in developing truly compelling new products. ‘
Fisker Automotive was founded in 2007 by designer Henrik Fisker, who designed cars for global sports car industry giants such as BMW and Aston Martin. As an electric vehicle manufacturer with its own EVerTM extended range technology, it has a unique market positioning and is currently committed to designing and developing plug-in hybrid systems with world-class standards.
Henrik Fiske said: ‘I find the collaboration with Maurice Lacroix Le Méridien very exciting! The first time I saw Maurice Lacroix Le Méridien watches, I was inspired. I believe that our two brands can share gorgeous structures, The perfect fusion of rigorous design and exquisite craftsmanship, our products are closely related to reliability and trust … These are the two key elements for creating timeless luxury products. ‘