On April 30, 2016, Swiss pioneer watch brand Tag Heuer unveiled the football challenge event in Beijing’s Oriental Xintiandi, ignited the passionate moment of football, and helped the Song Qingling Foundation youth football charity project, Tiger. Mr. Luo Zhongxian, the retail director of TAG Heuer Greater China, and Mr. Gao Hongbo, the head coach of the Chinese men’s national team, attended the event and witnessed the determination of Tag Heuer to support sports charity activities. At the same time, from April 30th to May 3rd, TAG Heuer Swiss senior watchmakers came to the booth to show the public the proud watchmaking craftsmanship that the brand is proud of.
Ms. Tang Jianjun, Director of the Project Department of the Fund Department of the Song Qingling Foundation of China, awarded charity certificates to Mr. Luo Zhongxian (left) and Mr. Gao Hongbo (right)
TAG Heuer has an extraordinary sporting temperament and has always supported the development of the sports industry. The support for football has been particularly outstanding since 2014. In 2014, football star Cristiano Ronaldo became the new brand ambassador of TAG Heuer. He opened a partnership with the German Football League in 2015 and officially became the Major League Soccer (MLS), the United States Football Association, and the United States Major in early 2016. Official Timekeeper and Official Watch of the Referee Association (PRO), the first official timekeeper and official watch of the English Premier League. This time, Tag Heuer is focusing on Chinese football. In March 2016, Tag Heuer officially became the official timekeeper and official watch of the Chinese Super League, sharing the brand’s sportsmanship with Chinese football and football fans.
Mr. Luo Zhongxian (right), TAG Heuer Greater China Retail Director (right) and Mr. Gao Hongbo, football coach (left) exchange gifts
In order to convey the TAG Heuer brand spirit and the brand’s support for football, TAG Heuer and Beijing Dongfang Xintiandi jointly unveiled the football challenge event, using the brand’s classic red, green and black colors to cleverly arrange the event scene. Mr. Luo Zhongxian, the retail director of Tag Heuer Greater China, and Mr. Gao Hongbo, a well-known Chinese football coach, attended the scene, exchanged gifts, and participated in the football challenge. TAG Heuer converts the total score of the guests’ participation in the activity game into charity amount, and donates it to the Soong Qingling Foundation Youth Football Charity Project to support the development of China’s youth football. The China Soong Ching Ling Foundation, established in 1982, continues to pay attention to the development of philanthropy. As a traditional brand project of the Soong Ching Ling Foundation of China, the Youth Football Foundation has not only established two football schools in Xinjiang and Yanbian, but also established a number of special funds. Cultivate football talent. With enthusiasm for football and ardent hope for the development of Chinese football, TAG Heuer shoulders a strong sense of corporate social responsibility and sincerity in supporting the development of Chinese philanthropy, fulfilling its responsibilities and adhering to the brand’s #DontCrackUnderPressure , The achievement of self) pioneering spirit and football are perfectly integrated and taken to a wider platform.
Moderator visits Mr. Gao Hongbo
At the press conference, Mr. Gao Hongbo, who has just become the head coach of the Chinese men’s national team on April 1, 2016, attracted a warm response from football fans on the spot. Gao Hongbo said, ‘I am very glad to participate in today’s TAG Heuer Football tour. Football is my love. I am very fortunate to be able to develop a lifelong love into a profession. I also hope to keep my faith and original intention on the road of football in the future. This is in line with TAG Heuer 泰格 豪 雅 #DontCrackUnderPressure (Ego) coincides with the brand spirit. ‘At the same time, Gao Hongbo also mentioned:’ Chinese football should be brave to challenge. ‘
Mr. Gao Hongbo was the first to take the penalty challenge
Mr. Pan Jinji, General Manager of TAG Heuer Greater China, said: ‘TAG Heuer has always attached great importance to the development of Chinese football. This time TAG Heuer and Beijing Oriental Xintiandi held a football challenge event, and we hope to take this opportunity. Pass the #DontCrackUnderPressure brand spirit to the young people in Beijing. At the same time, we also hope that through the Song Qingling Foundation Youth Football Charity Project, we can contribute to the development of China’s football career and inspire more football-loving people. Young people bravely pursue their dreams. ‘
At the same time, from April 30th to May 3rd, TAG Heuer Swiss senior watchmakers came to the booth to show the public the brand’s proud watchmaking craftsmanship.
Tag Heuer Football Challenge-Beijing Dongfang Xintiandi
Time: April 27-May 3
Venue: Atrium, Zone 3, First Floor, Oriental Plaza, Oriental Plaza, No. 1 East Chang’an Street, Dongcheng District, Beijing
TAG Heuer Aquaracer 300M Waterproof Ceramic Bezel Series
Surfing, sailing, diving, sportsmanship … TAG Heuer always loves marine sports. This is evident in the shape of its Aquaracer watch. TAG Heuer’s Aquaracer 300M Waterproof Ceramic Bezel Series launched by TAG Heuer is not only an excellent diving watch, but also a perfect choice for men’s outdoor life. This series is a model for embodying the superior performance of the diving series. The same type of watch is unmatched. At the same time, it is more elegant and sporty in appearance.
Each watch is a high-quality diving equipment that is an amazing “diver” that meets the rigorous requirements of professional water sports — a 300-meter water-resistant case, a 6-pin stud unidirectional rotating bezel, Push-in crown, scratch-resistant ceramic, highly visible luminous markers. This means that no matter if you are doing any marine sport — diving, sailing, snorkeling, surfing or swimming — Aquaracer is your perfect companion: #DontCrackUnderPressure (Do n’t be afraid to challenge, be yourself).